# Digital Marketing Salt Lake City | SLC Spotlight > The Spotlight System from $249/mo, Growth from $449/mo and Dominate from $949/mo. No long-term contract. Get a free Google Visibility Report. URL: https://slcspotlight.com/digital-marketing/ ![Business owner reviewing customer messages and search results at a kitchen table](/images/hero/small-business-owner-at-a-kitchen-table-with-a-lap.webp) No long-term contract • Free Google Visibility Report # Digital Marketing for Local, Owner-Operated Businesses A website built for local search, follow-up that happens on its own, reviews from every customer, and a climb up Google's local results. Three plans from $249 per month, with no long-term contract. Get My Free Google Visibility Report [/digital-marketing/#visibility-report →](/digital-marketing/#visibility-report) Book a 20-Minute Demo [/spotlight-system/#demo →](/spotlight-system/#demo) - One business per category - Free professional ad design - Clear published prices - Locally owned in Utah - Work directly with Tyler - No long-term digital contract What We Do Online ## Digital Marketing Services Start with the Spotlight System, then add local SEO, Local Services Ads and Google Ads as you grow. Every piece runs on our platform with one local contact. ![Contractor checking customer messages on a phone inside a work truck](/images/hero/contractor-in-a-work-truck-cab-checking-customer-t.webp) From $249/mo ### The Spotlight System One bundle with a local-search website, missed-call text-back, instant lead replies, review requests, referral campaigns, on-site SEO and one inbox. $249 per month, no long-term contract. Learn more [The Spotlight System →](/spotlight-system/) ![Owner checking a map search on a phone inside a work van](/images/hero/local-business-owner-checking-a-map-app-on-a-phone.webp) From $449/mo ### Local SEO Citations, local content, backlinks, Google Business Profile posting and a monthly report, in the Growth plan from $449 per month. Start with a free Google Visibility Report. Learn more [Local SEO →](/local-seo/) ![Plumber under a sink with a phone ringing nearby](/images/hero/plumber-working-under-a-kitchen-sink-while-a-phone.webp) $249/mo ### Missed-Call Text-Back An automatic text goes to every caller you miss, and every website lead gets an instant text reply. Included in the Spotlight System at $249 per month. Learn more [Missed-Call Text-Back →](/missed-call-text-back/) ![Customer tapping a review link on a phone after a service visit](/images/hero/customer-on-a-front-porch-tapping-a-review-link-on.webp) $249/mo ### Review Requests Automated review requests by text and email, sent to every customer, with a one-tap link to your review page. We never filter negatives. Included in the Spotlight System. Learn more [Review Requests →](/review-requests/) ![Owner photographing a work van for a Google Business Profile](/images/hero/small-business-owner-photographing-a-clean-work-va.webp) $199 ### Google Business Profile Setup Google Business Profile setup and optimization for $199 one time: categories, services, photos, hours and service-area setup with your address hidden if needed. Learn more [Google Business Profile Setup →](/google-business-profile/) ![Phone showing search ads at the top of a results page](/images/hero/hand-holding-a-phone-showing-blurred-search-ads-at.webp) From $949/mo ### Google Ads and PPC Google Ads management in the Dominate plan, from $949 per month, with landing pages, AI web chat and online booking. Ad spend is paid separately. Learn more [Google Ads and PPC →](/google-ads-ppc/) ![Homeowner scrolling local service ads on a phone](/images/hero/homeowner-on-a-couch-scrolling-local-service-ads-a.webp) From $449/mo ### Local Services Ads Local Services Ads setup and management, included in the Growth plan from $449 per month. We handle your profile, verification steps and budget settings. Learn more [Local Services Ads →](/local-services-ads/) Custom Website Design Need a custom site without the automations? Custom website design is priced by quote. If you want automations built in, the Spotlight System includes a 10 to 20 page site. Ask for a quote [/contact/ →](/contact/) Three Plans • No Long-Term Contract ## Spotlight, Growth or Dominate Each plan includes everything in the plan before it. Growth and Dominate are starting prices, and Google Ads spend is paid separately. Spotlight System $249 per month, no long-term contract - 10 to 20 page website built for local search - Missed-call text-back - Instant text reply to web leads - Automated review requests - Referral and past-customer campaigns - On-site SEO - One inbox and a business number Book a Demo [/spotlight-system/#demo →](/spotlight-system/#demo) Recommended Growth from$449 per month - Everything in the Spotlight System - Local SEO: citations, content, backlinks - Google Business Profile posting - Local Services Ads management - Monthly report Book a Demo [/spotlight-system/#demo →](/spotlight-system/#demo) Dominate from$949 per month, ad spend separate - Everything in Growth - Google Ads / PPC management - Landing pages - AI web chat - Online booking Book a Demo [/spotlight-system/#demo →](/spotlight-system/#demo) Google Business Profile Setup Setup and optimization, one time $199 [/google-business-profile/ →](/google-business-profile/) Custom Website Design Built to your needs By quote [/contact/ →](/contact/) Not sure which plan fits? Read Spotlight vs Growth vs Dominate [/guide/spotlight-vs-growth-vs-dominate-plans/ →](/guide/spotlight-vs-growth-vs-dominate-plans/) . How It Works ## From Demo to Launch in About Two Weeks 1. 01 20-minute demo call See how it works, ask questions and pick the plan that fits. 2. 02 We build it in 7 to 10 days Website, automations and inbox set up for you. 3. 03 25-minute launch call We walk you through everything so you can use it from day one. Free for Any Local Business ## Get a Free Google Visibility Report Not sure where you stand? We'll look at how your business shows up on Google today: your Google Business Profile, how you appear in local search, and the basics on your website. Then we'll tell you plainly what would help most. - How you appear in local search - What your Google Business Profile is missing - Quick wins you can fix yourself - Whether a plan makes sense, with no pressure ![Printed visibility report beside a phone showing a map search](/images/features/printed-google-visibility-report-pages-on-a-desk-b.webp) Free Report ## Get My Free Google Visibility Report Tell us about your business and the city you serve. Website is optional. Thanks, we got your message. Tyler will reach out directly during business hours (Monday to Friday, 9am to 5pm). Questions, Answered ## Digital Marketing FAQs ### Is there a contract for digital marketing? No long-term contract. The Spotlight System is $249 per month, Growth starts at $449 per month and Dominate starts at $949 per month. ### What is included in the Spotlight System? A 10 to 20 page website built for local search, missed-call text-back, instant text replies to web leads, automated review requests, referral campaigns, on-site SEO, and one inbox with a business phone number, for $249 per month. ### How long does it take to set up the Spotlight System? We build it in 7 to 10 days after a 20-minute demo call, then walk you through it on a 25-minute launch call. ### What is the free Google Visibility Report? A free report for any local business that shows how visible you are on Google. Request one from the Digital Marketing page. ### How much is Google Business Profile setup? $199 one time for setup and optimization, including service-area settings that keep your home address hidden. ### Which plan includes Local Services Ads? The Growth plan, from $449 per month, includes Local Services Ads management along with local SEO, GBP posting and a monthly report. ### Is Google Ads spend included in the Dominate plan? No. Ad spend is separate. Dominate starts at $949 per month for management, landing pages, AI web chat and online booking on top of Growth. ### Do you filter out negative reviews? No. Review requests go to every customer, and we do not filter or block negative reviews. ### How much does a custom website cost? Custom website design is priced by quote. If you want a website with automations built in, the Spotlight System includes a 10 to 20 page site for $249 per month. ### Do you do local SEO for businesses in Cottonwood Heights, Midvale and Holladay? Yes. We do local SEO for businesses across Salt Lake County, including Cottonwood Heights, Midvale and Holladay. Draper, Sandy, South Jordan, West Jordan, Murray, Riverton, Herriman and Taylorsville each have their own Local SEO page. Learn Before You Buy ## Digital Marketing Guides Plain-English answers on websites, reviews, local SEO and Google ads. Comparison ### All-in-One System vs Hiring a Web Designer, SEO and Software Separately One bundle with one contact, or a web designer, SEO firm and software subscriptions on their own? Compare setup speed, contacts and monthly cost. Read the guide [All-in-One System vs Hiring a Web Designer, SEO and Software Separately →](/guide/all-in-one-marketing-system-vs-separate-vendors/) What to Expect ### From Demo Call to Launch: What Happens in the 7 to 10 Day Build A 20-minute demo call, a 7 to 10 day build, then a 25-minute launch call. What happens at each step and what we need from you. Read the guide [From Demo Call to Launch: What Happens in the 7 to 10 Day Build →](/guide/what-happens-after-your-demo-call/) Is It a Fit? ### Is the Spotlight System Right for an Owner-Operated Business? Signs it fits: you miss calls on jobs, have few reviews, or your website is weak or missing. And when the Growth plan fits better. Read the guide [Is the Spotlight System Right for an Owner-Operated Business? →](/guide/is-the-spotlight-system-right-for-you/) How It Works ### One Inbox for Calls, Texts, Web Chat and Social Messages: How It Works Calls, texts, web chat and social messages land in one place with a business phone number, so you reply from one app instead of five. Read the guide [One Inbox for Calls, Texts, Web Chat and Social Messages: How It Works →](/guide/how-a-unified-inbox-works/) Choosing ### Spotlight, Growth or Dominate: Which Plan Fits Your Business? Spotlight $249/mo, Growth from $449/mo, Dominate from $949/mo. See what each adds and which fits your business today. Read the guide [Spotlight, Growth or Dominate: Which Plan Fits Your Business? →](/guide/spotlight-vs-growth-vs-dominate-plans/) Explainer ### What Is an All-in-One Marketing System for a Local Business? A website, lead capture, follow-up texts and review requests working in one place. What an all-in-one system includes and why it suits small teams. Read the guide [What Is an All-in-One Marketing System for a Local Business? →](/guide/what-is-an-all-in-one-marketing-system/) How It Works ### Citations, Content and Backlinks: What Monthly Local SEO Work Includes The monthly work behind local SEO: consistent citations, local content, backlinks, Google Business Profile posts and a monthly report. Read the guide [Citations, Content and Backlinks: What Monthly Local SEO Work Includes →](/guide/what-monthly-local-seo-includes/) Comparison ### Local SEO vs Google Ads: Which Should a Local Business Start With? Speed versus compounding results: compare local SEO and Google Ads, ongoing spend, and when Growth or Dominate fits. Read the guide [Local SEO vs Google Ads: Which Should a Local Business Start With? →](/guide/local-seo-vs-google-ads/) Explainer ### What Is Local SEO for a Service-Area Business? How businesses without a storefront rank on Google: Map Pack basics, hidden-address profiles, service-area pages and reviews. Read the guide [What Is Local SEO for a Service-Area Business? →](/guide/what-is-local-seo-for-service-area-businesses/) Explainer ### How Missed-Call Text-Back Works Miss a call and the caller gets an automatic text right away, so the conversation keeps going. How it works, with a sample message. Read the guide [How Missed-Call Text-Back Works →](/guide/how-missed-call-text-back-works/) Comparison ### Missed-Call Text-Back vs Voicemail vs an Answering Service Three ways to handle calls you can't take. Compare response speed, callers who prefer text, and whether the cost is included or separate. Read the guide [Missed-Call Text-Back vs Voicemail vs an Answering Service →](/guide/missed-call-text-back-vs-voicemail-vs-answering-service/) How It Works ### How Automated Review Requests by Text and Email Work After each job, customers get a text and email with a one-tap link to your review page, plus a reminder. Here's how the workflow runs. Read the guide [How Automated Review Requests by Text and Email Work →](/guide/how-automated-review-requests-work/) ![](/images/cta/phone-in-hand-showing-a-blurred-local-map-search-i.webp) No Long-Term Contract ## See It Before You Decide Book a 20-minute demo and see the website, inbox and automations in action. Book a 20-Minute Demo [/spotlight-system/#demo →](/spotlight-system/#demo) (385) 360-1966 [tel:+13853601966 →](tel:+13853601966)