# Spotlight vs Growth vs Dominate: Which Plan Fits? > Spotlight $249/mo, Growth from $449/mo, Dominate from $949/mo. See what each adds and which fits your business today. URL: https://slcspotlight.com/guide/spotlight-vs-growth-vs-dominate-plans/ Last-Modified: 2026-10-13 Author: Tyler Biswell Tags: which digital marketing plan do i need, digital marketing plans compared, local marketing plan pricing Decision Guide • Spotlight System # Spotlight, Growth or Dominate: Which Plan Fits Your Business? Spotlight $249/mo, Growth from $449/mo, Dominate from $949/mo. See what each adds and which fits your business today. By Tyler Biswell [/about/#tyler-biswell →](/about/#tyler-biswell) • Updated October 13, 2026 • 4 min read ![Owner comparing printed plan sheets on a workbench](/images/featured/owner-comparing-three-printed-plan-sheets-laid-out.webp) ## Three plans, each built on the last Our digital plans stack. Each one includes everything in the plan before it, then adds more. There’s no long-term contract on any of them. | | Spotlight System | Growth | Dominate | | --- | --- | --- | --- | | Price | $249 per month | From $449 per month | From $949 per month | | 10 to 20 page website built for local search | Yes | Yes | Yes | | Missed-call text-back and instant lead replies | Yes | Yes | Yes | | Automated review requests | Yes | Yes | Yes | | Referral and past-customer campaigns | Yes | Yes | Yes | | On-site SEO | Yes | Yes | Yes | | One inbox and a business phone number | Yes | Yes | Yes | | Local SEO: citations, content, backlinks | | Yes | Yes | | Google Business Profile posting | | Yes | Yes | | Local Services Ads management | | Yes | Yes | | Monthly report | | Yes | Yes | | Google Ads / PPC management | | | Yes (ad spend separate) | | Landing pages | | | Yes | | AI web chat | | | Yes | | Online booking | | | Yes | Growth and Dominate are starting prices. Google Ads spend is paid separately. ![Laptop showing a three-column layout, slightly blurred](/images/content/laptop-showing-a-simple-three-column-comparison-la.webp) ## Spotlight System ($249 per month): get the foundation right Choose the Spotlight System [/spotlight-system/ →](/spotlight-system/) if: - Your website is old, slow or missing. - You miss calls and web leads go cold. - You don’t have a steady flow of reviews. - Your messages are scattered across apps. It fixes the basics: a site that gets found, follow-up that happens on its own, and reviews from every customer. ## Growth (from $449 per month): climb in local search Choose Growth if: - The basics are in place, but you don’t show up in Google’s map results. - Competitors from nearby cities outrank you. - You want Local Services Ads managed for you. - You want a monthly report showing progress. Growth adds local SEO [/local-seo/ →](/local-seo/) : citations, local content, backlinks, Google Business Profile posting, Local Services Ads management and a monthly report. ## Dominate (from $949 per month): add paid search Choose Dominate if: - You want to show at the top of Google right away with ads. - You have the capacity to handle more leads now. - You want landing pages, AI web chat and online booking to turn clicks into jobs. Dominate adds Google Ads management [/google-ads-ppc/ →](/google-ads-ppc/) , landing pages, AI web chat and online booking. Your ad spend is separate and paid directly. ![Owner on a phone call by a shop window](/images/content/owner-talking-on-a-phone-call-while-standing-by-a-.webp) ## Quick decision guide | Your situation | Start with | | --- | --- | | No website or a weak one | Spotlight | | Missing calls and leads | Spotlight | | Good site, but invisible on Google Maps | Growth | | In a trade eligible for Local Services Ads | Growth | | Need leads fast and have room in the budget for ad spend | Dominate | | Want everything at once | Dominate | > **Not sure? Start smaller** > > Many owners start with the Spotlight System, get their follow-up working, then add local SEO when they’re ready. Ask on your demo call how moving between plans works. ## Other options - **Google Business Profile setup:** $199 one time. - **Custom website design:** priced by quote. - **Free Google Visibility Report:** a free look at how you show up on Google today. See every published price on our pricing page [/pricing/ →](/pricing/) . ## Example scenarios **A new landscaping business with no website.** Start with the Spotlight System. Get a site built for local search, missed-call text-back and review requests in place before spending on SEO or ads. **An established plumber with a decent site but few map results.** Growth adds local SEO, Google Business Profile posting and Local Services Ads management. Plumbing is a trade where Local Services Ads are often available. **A remodeler who wants more jobs this season and has room in the budget.** Dominate adds Google Ads with landing pages, AI web chat and online booking, on top of everything in Growth. Ad spend is separate. **A dentist with steady patients who wants more reviews.** The Spotlight System’s automated review requests and one inbox may be all that’s needed right now. ## What each plan doesn’t include - **Spotlight** doesn’t include ongoing local SEO, Google Business Profile posting, Local Services Ads management or Google Ads. - **Growth** doesn’t include Google Ads management, landing pages, AI web chat or online booking. - **Dominate** doesn’t include ad spend, which is paid separately. Knowing what’s left out helps you pick the plan that matches your goals instead of the biggest one. ## Thinking about cost over time All three plans are monthly with no long-term contract. Growth and Dominate are starting prices. If you add Google Ads with Dominate, plan for your ad spend on top of the plan price. Our free budget planner on the tools page can help you total a year of costs using published prices. ## How to decide on the demo call Bring three answers: how many new customers you can handle, whether your website and follow-up are in good shape, and how soon you need more calls. Those three answers usually point to the right plan. ## Next step Contact us [/contact/ →](/contact/) or call (385) 360-1966 to book a 20-minute demo [/guide/what-happens-after-your-demo-call/ →](/guide/what-happens-after-your-demo-call/) . We’ll recommend the plan that fits where you are today. FAQ ## Quick Answers ### Is ad spend included in Dominate? No. Ad spend is paid separately. ### Can I upgrade later? Ask on your demo call. We'll talk through how moving between plans works for your business. ### Is there a contract? No long-term contract on any digital plan. ### Which plan includes Local Services Ads? Growth, from $449 per month. Dominate includes everything in Growth. Keep Reading ## Related Guides ![Desk with several separate invoices next to a laptop](/images/featured/desk-covered-with-several-separate-vendor-invoices.webp) ### All-in-One System vs Hiring a Web Designer, SEO and Software Separately One bundle with one contact, or a web designer, SEO firm and software subscriptions on their own? Compare setup speed, contacts and monthly cost. [All-in-One System vs Hiring a Web Designer, SEO and Software Separately →](/guide/all-in-one-marketing-system-vs-separate-vendors/) ![Phone showing a list of customer messages in a shop](/images/featured/phone-in-hand-showing-a-list-of-customer-messages-.webp) ### One Inbox for Calls, Texts, Web Chat and Social Messages: How It Works Calls, texts, web chat and social messages land in one place with a business phone number, so you reply from one app instead of five. [One Inbox for Calls, Texts, Web Chat and Social Messages: How It Works →](/guide/how-a-unified-inbox-works/) ![Contractor on a ladder with a phone ringing in a back pocket](/images/featured/contractor-on-a-ladder-against-a-house-with-a-phon.webp) ### Is the Spotlight System Right for an Owner-Operated Business? Signs it fits: you miss calls on jobs, have few reviews, or your website is weak or missing. And when the Growth plan fits better. [Is the Spotlight System Right for an Owner-Operated Business? →](/guide/is-the-spotlight-system-right-for-you/) ![Owner on a video call from a truck cab with a laptop on the dash](/images/featured/owner-on-a-short-video-call-from-a-truck-cab-with-.webp) ### From Demo Call to Launch: What Happens in the 7 to 10 Day Build A 20-minute demo call, a 7 to 10 day build, then a 25-minute launch call. What happens at each step and what we need from you. [From Demo Call to Launch: What Happens in the 7 to 10 Day Build →](/guide/what-happens-after-your-demo-call/) Next Step ## Learn more about The Spotlight System The Spotlight System is $249 per month with no long-term contract. Growth and Dominate add local SEO and Google Ads. Questions? Call Tyler directly at (385) 360-1966. See Spotlight System [/spotlight-system/ →](/spotlight-system/) Book a 20-Minute Demo [/spotlight-system/#demo →](/spotlight-system/#demo)