# From Demo Call to Launch: The 7 to 10 Day Build > A 20-minute demo call, a 7 to 10 day build, then a 25-minute launch call. What happens at each step and what we need from you. URL: https://slcspotlight.com/guide/what-happens-after-your-demo-call/ Last-Modified: 2026-10-13 Author: Tyler Biswell Tags: what happens after signing up for a marketing system, marketing system onboarding, spotlight system setup Decision Guide • Spotlight System # From Demo Call to Launch: What Happens in the 7 to 10 Day Build A 20-minute demo call, a 7 to 10 day build, then a 25-minute launch call. What happens at each step and what we need from you. By Tyler Biswell [/about/#tyler-biswell →](/about/#tyler-biswell) • Updated October 13, 2026 • 4 min read ![Owner on a video call from a truck cab with a laptop on the dash](/images/featured/owner-on-a-short-video-call-from-a-truck-cab-with-.webp) ## Three steps, about two weeks Getting the Spotlight System [/spotlight-system/ →](/spotlight-system/) running takes three steps: a **20-minute demo call**, a **7 to 10 day build**, and a **25-minute launch call**. Here’s what happens at each one and what we’ll need from you. ## Step 1: The 20-minute demo call The demo is a short video or phone call with Tyler. We’ll: - Show you the website, inbox and automations in action. - Ask about your services, service area and how you get customers today. - Answer your questions about pricing, setup and what’s included. - Tell you honestly whether the Spotlight System fits, or whether Growth or Dominate makes more sense. There’s no pressure to sign up on the call. ## Step 2: What to send us If you decide to go ahead, we’ll ask for a few things. Most owners pull these together in an evening: | Item | Why we need it | | --- | --- | | Your logo | For the website and messages | | Your list of services | To build service pages | | Photos of your work, team and vehicles | Real photos build trust | | Your service area | The cities and neighborhoods you serve | | Business hours | For the website and inbox | | Anything you want to keep from your current site | So nothing important gets lost | ![Notebook with a simple checklist next to a laptop](/images/content/notebook-with-a-simple-handwritten-checklist-next-.webp) ## Step 3: The 7 to 10 day build Once we have your materials, we build the system in **7 to 10 days**: - **Your website:** 10 to 20 mobile-friendly pages built for local search, with on-site SEO like keyword research, schema, page speed and image optimization. - **Your business phone number** and **one inbox** for calls, texts, web chat and social messages. - **Missed-call text-back** and **instant replies** to web leads, with messages written with you. - **Review requests** by text and email. - **Referral and past-customer campaigns**, ready to send with one click. We may check in with a question or two during the build. ![Owner taking photos of finished work for a new website](/images/content/owner-taking-photos-of-finished-work-and-a-clean-v.webp) ## Step 4: The 25-minute launch call When everything’s ready, we do a **25-minute launch call**. We’ll walk you through: - How to use the inbox on your phone. - How missed-call text-back and lead replies work. - How review requests go out, and how to see new reviews. - How to send a referral or past-customer campaign. You’ll leave the call knowing how to use the system from day one. > **Photos make a big difference** > > Real photos of your work, your team and your vehicles make a website more trustworthy than stock images. Snap a few on your next job. ## After launch You work directly with Tyler. If something needs a change, you have one person to call. There’s no long-term contract; the Spotlight System is $249 per month. ## Tips for a faster build - **Send everything at once.** A single email with your logo, service list, photos and service area keeps things moving. - **Pick photos from real jobs.** Clear, well-lit photos of finished work beat stock images. - **Write your services the way customers say them.** “Water heater replacement,” not internal job codes. - **List the cities you actually serve.** We use them on your website and in your local search setup. - **Think about your missed-call message.** A short, friendly text in your voice. ## What you’ll be able to do after launch By the end of the launch call, you’ll know how to: - Read and reply to every call, text, web chat and social message from one inbox - See new leads from your website - Watch review requests go out and new reviews come in - Send a referral or past-customer campaign with one click ## After the first month Once you’re running, keep an eye on the basics: reply quickly, keep your photos and services current, and reply to new reviews. If you decide you want local SEO or Google Ads later, Growth and Dominate [/guide/spotlight-vs-growth-vs-dominate-plans/ →](/guide/spotlight-vs-growth-vs-dominate-plans/) build on the Spotlight System, so your website and inbox stay the same. ## If something isn’t right You work directly with Tyler. If a page needs a change, a message needs a tweak or something isn’t working, you have one person to contact. There’s no long-term contract, so the system has to keep earning its place. ## Ready to book a demo? Contact us [/contact/ →](/contact/) or call (385) 360-1966. FAQ ## Quick Answers ### How long does setup take? We build it in 7 to 10 days after the demo. ### How long is the demo? About 20 minutes. ### What happens at launch? A 25-minute call to walk you through everything. Keep Reading ## Related Guides ![Desk with several separate invoices next to a laptop](/images/featured/desk-covered-with-several-separate-vendor-invoices.webp) ### All-in-One System vs Hiring a Web Designer, SEO and Software Separately One bundle with one contact, or a web designer, SEO firm and software subscriptions on their own? Compare setup speed, contacts and monthly cost. [All-in-One System vs Hiring a Web Designer, SEO and Software Separately →](/guide/all-in-one-marketing-system-vs-separate-vendors/) ![Phone showing a list of customer messages in a shop](/images/featured/phone-in-hand-showing-a-list-of-customer-messages-.webp) ### One Inbox for Calls, Texts, Web Chat and Social Messages: How It Works Calls, texts, web chat and social messages land in one place with a business phone number, so you reply from one app instead of five. [One Inbox for Calls, Texts, Web Chat and Social Messages: How It Works →](/guide/how-a-unified-inbox-works/) ![Contractor on a ladder with a phone ringing in a back pocket](/images/featured/contractor-on-a-ladder-against-a-house-with-a-phon.webp) ### Is the Spotlight System Right for an Owner-Operated Business? Signs it fits: you miss calls on jobs, have few reviews, or your website is weak or missing. And when the Growth plan fits better. [Is the Spotlight System Right for an Owner-Operated Business? →](/guide/is-the-spotlight-system-right-for-you/) ![Owner comparing printed plan sheets on a workbench](/images/featured/owner-comparing-three-printed-plan-sheets-laid-out.webp) ### Spotlight, Growth or Dominate: Which Plan Fits Your Business? Spotlight $249/mo, Growth from $449/mo, Dominate from $949/mo. See what each adds and which fits your business today. [Spotlight, Growth or Dominate: Which Plan Fits Your Business? →](/guide/spotlight-vs-growth-vs-dominate-plans/) Next Step ## Learn more about The Spotlight System The Spotlight System is $249 per month with no long-term contract. Growth and Dominate add local SEO and Google Ads. Questions? Call Tyler directly at (385) 360-1966. See Spotlight System [/spotlight-system/ →](/spotlight-system/) Book a 20-Minute Demo [/spotlight-system/#demo →](/spotlight-system/#demo)