# SLC Spotlight

> SLC Spotlight is a locally owned advertising and marketing company in the Salt Lake Valley. Shared Community Postcards, restaurant Community Boards, printing, solo direct mail and digital marketing for local, owner-operated businesses.

- Phone: (385) 360-1966
- Email: tyler@slcspotlight.com
- Hours: Monday to Friday, 9am to 5pm
- Service area: Salt Lake City, Draper, Sandy, Cottonwood Heights, South Jordan, Riverton, Herriman, Midvale, Murray, Holladay, West Jordan, Taylorsville and the rest of Salt Lake County
- Service-area business based in Salt Lake City, Utah (no public street address).

## Published prices
- Community Postcard (2,500 homes per edition): single spot $249, double spot $449, 3-run pack $649, back panel anchor $1,200
- Community Board (12 months): $600 per year or $60 per month
- The Spotlight System: $249 per month, no long-term contract
- Growth plan: from $449 per month; Dominate plan: from $949 per month (ad spend separate)
- Google Business Profile setup: $199 one time
- Printing, custom apparel, solo direct mail and custom websites: by quote

## Main pages
- [Home](https://slcspotlight.com/)
- [Printing](https://slcspotlight.com/printing/)
- [Digital Marketing](https://slcspotlight.com/digital-marketing/)
- [Pricing](https://slcspotlight.com/pricing/)
- [Who We Serve](https://slcspotlight.com/who-we-serve/)
- [About Tyler Biswell](https://slcspotlight.com/about/)
- [FAQ](https://slcspotlight.com/faq/)
- [Contact](https://slcspotlight.com/contact/)

## Services
- [Community Postcards](https://slcspotlight.com/community-postcards/): An oversized shared postcard where up to 16 local businesses split the cost of reaching every home on selected mail routes. One business per category, free ad design, spots from $249.
- [Community Boards](https://slcspotlight.com/community-boards/): A professionally designed advertising board inside high-foot-traffic local restaurants and businesses, where customers see your ad every day for 12 months. One business per category.
- [Direct Mail and EDDM](https://slcspotlight.com/direct-mail-eddm/): For businesses that want a postcard of their own. We plan the routes, design the piece, print it and mail it through USPS Every Door Direct Mail. No mailing list needed.
- [Host a Community Board](https://slcspotlight.com/host-a-board/): Restaurants and local businesses can host a Community Board at no cost. We design, build, install and maintain it. You provide the wall space.
- [The Spotlight System](https://slcspotlight.com/spotlight-system/): One bundle with a local-search website, missed-call text-back, instant lead replies, review requests, referral campaigns, on-site SEO and one inbox. $249 per month, no long-term contract.
- [Local SEO](https://slcspotlight.com/local-seo/): Citations, local content, backlinks, Google Business Profile posting and a monthly report, in the Growth plan from $449 per month. Start with a free Google Visibility Report.
- [Missed-Call Text-Back](https://slcspotlight.com/missed-call-text-back/): An automatic text goes to every caller you miss, and every website lead gets an instant text reply. Included in the Spotlight System at $249 per month.
- [Review Requests](https://slcspotlight.com/review-requests/): Automated review requests by text and email, sent to every customer, with a one-tap link to your review page. We never filter negatives. Included in the Spotlight System.
- [Google Business Profile Setup](https://slcspotlight.com/google-business-profile/): Google Business Profile setup and optimization for $199 one time: categories, services, photos, hours and service-area setup with your address hidden if needed.
- [Google Ads and PPC](https://slcspotlight.com/google-ads-ppc/): Google Ads management in the Dominate plan, from $949 per month, with landing pages, AI web chat and online booking. Ad spend is paid separately.
- [Local Services Ads](https://slcspotlight.com/local-services-ads/): Local Services Ads setup and management, included in the Growth plan from $449 per month. We handle your profile, verification steps and budget settings.
- [Business Cards](https://slcspotlight.com/business-cards/): Business cards for local businesses, optionally with a Google review QR code on the back. Design help available. Contact us for a quote.
- [Door Hangers](https://slcspotlight.com/door-hangers/): Door hangers for reaching the homes around your jobs and target streets. Design help available. Contact us for a quote.
- [Car Magnets](https://slcspotlight.com/car-magnets/): Removable vehicle magnets that turn your truck or van into a moving ad. Design help available. Contact us for a quote.
- [Yard Signs](https://slcspotlight.com/yard-signs/): Yard signs for job sites, events and promotions, designed to be readable from the street. Design help available. Contact us for a quote.
- [Flyers](https://slcspotlight.com/flyers/): Flyers for promotions, events and handouts across the Salt Lake Valley. Design help available. Contact us for a quote.
- [Google Review QR Cards](https://slcspotlight.com/google-review-qr-cards/): Printed cards with a QR code that opens your Google review page. Use them at job sites, counters and with invoices. Contact us for a quote.
- [Brochures](https://slcspotlight.com/brochures/): Folded brochures for service menus and leave-behinds. Design help available. Contact us for a quote.
- [Vinyl Banners](https://slcspotlight.com/vinyl-banners/): Vinyl banners for storefronts, events and job sites across the Salt Lake Valley. Design help available. Contact us for a quote.
- [Stickers and Labels](https://slcspotlight.com/stickers-labels/): Branding stickers and product or service labels for Salt Lake Valley businesses. Design help available. Contact us for a quote.

## Local pages
- [Community Postcard Advertising in Draper](https://slcspotlight.com/community-postcards-draper/)
- [Community Postcard Advertising in Sandy, Utah](https://slcspotlight.com/community-postcards-sandy/)
- [Community Postcard Advertising in Cottonwood Heights](https://slcspotlight.com/community-postcards-cottonwood-heights/)
- [Local SEO in Draper, Utah](https://slcspotlight.com/local-seo-draper/)
- [Local SEO in Sandy, Utah](https://slcspotlight.com/local-seo-sandy/)
- [Local SEO in South Jordan and Daybreak](https://slcspotlight.com/local-seo-south-jordan/)
- [Local SEO in West Jordan, Utah](https://slcspotlight.com/local-seo-west-jordan/)
- [Local SEO in Murray, Utah](https://slcspotlight.com/local-seo-murray/)
- [Local SEO in Riverton, Utah](https://slcspotlight.com/local-seo-riverton/)
- [Local SEO in Herriman, Utah](https://slcspotlight.com/local-seo-herriman/)
- [Local SEO in Taylorsville, Utah](https://slcspotlight.com/local-seo-taylorsville/)

## Guides
- [All-in-One System vs Hiring a Web Designer, SEO and Software Separately](https://slcspotlight.com/guide/all-in-one-marketing-system-vs-separate-vendors/): One bundle with one contact, or a web designer, SEO firm and software subscriptions on their own? Compare setup speed, contacts and monthly cost.
- [Business Card Paper and Finish Options Explained](https://slcspotlight.com/guide/business-card-paper-and-finish-options/): Card weight, matte versus gloss and other finishes explained, with the tradeoffs for a local service business. Options are confirmed at quote.
- [Citations, Content and Backlinks: What Monthly Local SEO Work Includes](https://slcspotlight.com/guide/what-monthly-local-seo-includes/): The monthly work behind local SEO: consistent citations, local content, backlinks, Google Business Profile posts and a monthly report.
- [Co-op Postcard Advertising Cost in Utah: Single, Double, 3-Run and Anchor Spots](https://slcspotlight.com/guide/co-op-postcard-advertising-cost-utah/): Published prices: single spot $249, double $449, 3-run pack $649, back panel anchor $1,200. See what each includes and how payment works.
- [Co-op Postcard vs Solo EDDM Postcard](https://slcspotlight.com/guide/co-op-postcard-vs-solo-eddm-postcard/): Shared card or a postcard of your own? Compare cost, control and reach for a co-op spot against a solo EDDM mailing in the Salt Lake Valley.
- [Do Car Magnets Damage Paint? Care and Removal Tips](https://slcspotlight.com/guide/do-car-magnets-damage-paint/): Car magnets are safe when cared for: use clean flat surfaces, remove and clean them often, and watch for winter road grime on Utah roads.
- [Do You Need a Mailing List? EDDM Saturation Mail vs Targeted List Mail](https://slcspotlight.com/guide/eddm-vs-mailing-list-direct-mail/): Every-door saturation mail or named-recipient list mail? Compare reach, cost drivers and fit for neighborhood service businesses.
- [Door Hangers vs Postcards for Reaching Homeowners](https://slcspotlight.com/guide/door-hangers-vs-postcards/): Hand delivery or the mailbox? Compare labor, postage and street-level targeting, and see when a shared Community Postcard is the simpler choice.
- [Flyers vs Rack Cards vs Brochures: Which Print Piece Fits?](https://slcspotlight.com/guide/flyers-vs-rack-cards-vs-brochures/): Compare the three handout formats by size, where each is displayed and how much they can say, so you print the right piece for the job.
- [From Demo Call to Launch: What Happens in the 7 to 10 Day Build](https://slcspotlight.com/guide/what-happens-after-your-demo-call/): A 20-minute demo call, a 7 to 10 day build, then a 25-minute launch call. What happens at each step and what we need from you.
- [From Reservation to Mailbox: What Happens After You Claim a Spot](https://slcspotlight.com/guide/what-happens-after-you-reserve-a-postcard-spot/): Step by step from payment to mailbox: send your logo, offer and contact details, approve a free proof, then we print and mail to 2,500 homes.
- [Google Ads Management Cost in Utah: Management Fees vs Ad Spend](https://slcspotlight.com/guide/google-ads-management-cost-utah/): Management fees and ad spend are two separate costs. Dominate starts from $949 per month with ad spend paid directly. What drives your budget.
- [How Automated Review Requests by Text and Email Work](https://slcspotlight.com/guide/how-automated-review-requests-work/): After each job, customers get a text and email with a one-tap link to your review page, plus a reminder. Here's how the workflow runs.
- [How Mail Routes Are Chosen for Single-Family, Owner-Occupied Homes](https://slcspotlight.com/guide/how-postcard-mail-routes-are-chosen/): How each Community Postcard edition picks USPS carrier routes focused on single-family, owner-occupied homes, adding up to 2,500 homes.
- [How Missed-Call Text-Back Works](https://slcspotlight.com/guide/how-missed-call-text-back-works/): Miss a call and the caller gets an automatic text right away, so the conversation keeps going. How it works, with a sample message.
- [How to Track a Postcard Ad With QR Codes and Trackable Offers](https://slcspotlight.com/guide/how-to-track-postcard-advertising/): Simple ways to see what your postcard ad brings in: a QR code on every ad, a unique offer code, and a habit of asking callers where they heard of you.
- [Is a 12-Month Board Ad Worth the Commitment?](https://slcspotlight.com/guide/is-a-12-month-board-ad-worth-it/): Why board ads run a full year, how the $60 per month option spreads the cost, and how your category stays yours for the whole term.
- [Is a Shared Postcard a Good Fit for Your Business?](https://slcspotlight.com/guide/is-a-shared-postcard-right-for-your-business/): A quick self-check: who gets the most from a co-op postcard in Draper, Sandy and Cottonwood Heights, and when solo mail or digital fits better.
- [Is the Spotlight System Right for an Owner-Operated Business?](https://slcspotlight.com/guide/is-the-spotlight-system-right-for-you/): Signs it fits: you miss calls on jobs, have few reviews, or your website is weak or missing. And when the Growth plan fits better.
- [Local SEO vs Google Ads: Which Should a Local Business Start With?](https://slcspotlight.com/guide/local-seo-vs-google-ads/): Speed versus compounding results: compare local SEO and Google Ads, ongoing spend, and when Growth or Dominate fits.
- [Local Services Ads vs Google Ads: What's the Difference?](https://slcspotlight.com/guide/local-services-ads-vs-google-ads/): Pay-per-lead vs pay-per-click: compare placement, billing, eligible trades, and when running both makes sense.
- [Missed-Call Text-Back vs Voicemail vs an Answering Service](https://slcspotlight.com/guide/missed-call-text-back-vs-voicemail-vs-answering-service/): Three ways to handle calls you can't take. Compare response speed, callers who prefer text, and whether the cost is included or separate.
- [One Edition or a 3-Run Pack: How Often Should You Mail?](https://slcspotlight.com/guide/how-often-should-you-mail-postcards/): Single edition or the same spot in three mailings? How repeat exposure builds recognition and keeps your category held, with the $649 3-run pack explained.
- [One Inbox for Calls, Texts, Web Chat and Social Messages: How It Works](https://slcspotlight.com/guide/how-a-unified-inbox-works/): Calls, texts, web chat and social messages land in one place with a business phone number, so you reply from one app instead of five.
- [Planning a Solo EDDM Campaign: Routes, Design, Print and Mail](https://slcspotlight.com/guide/how-to-plan-a-solo-eddm-campaign/): A step-by-step plan for your own EDDM postcard: pick routes, design the piece and offer, print, and drop off with USPS. Request a quote.
- [Printed Community Boards vs Indoor Digital Screens](https://slcspotlight.com/guide/printed-community-boards-vs-indoor-digital-screens/): Always-visible print or rotating screen ads? Compare visibility, category exclusivity and QR lead paths for indoor advertising in Salt Lake County.
- [Restaurant Board Advertising Cost in Utah: Yearly vs Monthly](https://slcspotlight.com/guide/restaurant-board-advertising-cost-utah/): A Community Board spot is $600 per year or $60 per month, with design, QR code, printing, install and upkeep included. Compare the two options.
- [Setting Up a Google Business Profile Without Showing Your Address](https://slcspotlight.com/guide/google-business-profile-without-showing-address/): For home-based and mobile businesses: set a service area, hide your address, list the cities you serve and get through verification.
- [Setting Up Local Services Ads: Verification and Screening Steps](https://slcspotlight.com/guide/local-services-ads-verification-process/): What to expect from Google's checks: business and license verification where required, insurance documents and profile review. Timing varies.
- [Spotlight, Growth or Dominate: Which Plan Fits Your Business?](https://slcspotlight.com/guide/spotlight-vs-growth-vs-dominate-plans/): Spotlight $249/mo, Growth from $449/mo, Dominate from $949/mo. See what each adds and which fits your business today.
- [What Google Business Profile Optimization Includes](https://slcspotlight.com/guide/google-business-profile-optimization-checklist/): What a fully optimized profile has: the right categories, services, description, photos, hours and a review link. Setup is $199 one time.
- [What Happens After You Claim a Board Spot](https://slcspotlight.com/guide/what-happens-after-you-claim-a-board-spot/): From claim to live board: category check, free ad design with QR code, your approval, then placement as host locations sign on.
- [What Is a Co-op Mailer? How a Shared Postcard Works](https://slcspotlight.com/guide/what-is-a-co-op-mailer/): How a shared postcard works: up to 16 local businesses split print and postage, with only one business per category on each card.
- [What Is an All-in-One Marketing System for a Local Business?](https://slcspotlight.com/guide/what-is-an-all-in-one-marketing-system/): A website, lead capture, follow-up texts and review requests working in one place. What an all-in-one system includes and why it suits small teams.
- [What Is Community Board Advertising?](https://slcspotlight.com/guide/what-is-community-board-advertising/): A printed advertising board inside busy local restaurants and businesses, seen by customers every day. How it works and how QR codes turn views into leads.
- [What Is EDDM? Every Door Direct Mail Explained for Local Businesses](https://slcspotlight.com/guide/what-is-every-door-direct-mail/): USPS Every Door Direct Mail delivers to every address on a route without a mailing list. How it works, flat-size rules, and when it fits a local business.
- [What Is Local SEO for a Service-Area Business?](https://slcspotlight.com/guide/what-is-local-seo-for-service-area-businesses/): How businesses without a storefront rank on Google: Map Pack basics, hidden-address profiles, service-area pages and reviews.
- [What to Put on a Business Card for a Local Service Business](https://slcspotlight.com/guide/what-to-put-on-a-business-card/): A simple checklist for a local service business card: name, phone, service area, website, an optional Google review QR code, and readable type.
- [Where You Can and Can't Hang Door Hangers (Never the Mailbox)](https://slcspotlight.com/guide/where-you-can-hang-door-hangers/): Door hangers go on doors, never in or on mailboxes, which federal law reserves for postage-paid mail. Plus no-soliciting signs and local rules.
- [Which Local Businesses Get the Most From Restaurant Board Ads?](https://slcspotlight.com/guide/best-businesses-for-restaurant-board-ads/): Who gets the most from a board ad in Taylorsville, West Jordan and nearby cities: local service businesses that want repeat, everyday visibility.
- [Why Google Ads Should Send Clicks to a Landing Page, Not Your Homepage](https://slcspotlight.com/guide/google-ads-landing-page-vs-homepage/): Why paid clicks belong on a focused landing page: message match, one call to action and click-to-call. Landing pages are part of Dominate.
- [Why We Ask Every Customer for a Review and Never Filter Negatives](https://slcspotlight.com/guide/why-we-never-filter-negative-reviews/): Google's policies bar selectively asking only happy customers for reviews. Why we ask everyone, and how to reply well to a negative review.
- [Will Your Ad Get Noticed on a Card With 16 Businesses?](https://slcspotlight.com/guide/will-your-ad-get-noticed-on-a-shared-postcard/): The 'lost in the crowd' worry, answered plainly: no competitors on the card, an oversized format, a strong offer and QR code, plus double and anchor spots.
- [Yard Sign Design: What People Can Read From the Street](https://slcspotlight.com/guide/yard-sign-design-tips/): Make yard signs readable at driving speed: few words, a big phone number, strong contrast and a sensible logo size. Design help available.