Guides
Straight answers to the questions owners ask before they spend money on local advertising. Written by Tyler, with no hype and no made-up numbers.
Postcards, Boards and Direct Mail
Shared Community Postcards, restaurant Community Boards and solo EDDM mailings.
Community Postcards
See PostcardsPublished prices: single spot $249, double $449, 3-run pack $649, back panel anchor $1,200. See what each includes and how payment works.
Comparison Co-op Postcard vs Solo EDDM PostcardShared card or a postcard of your own? Compare cost, control and reach for a co-op spot against a solo EDDM mailing in the Salt Lake Valley.
What to Expect From Reservation to Mailbox: What Happens After You Claim a SpotStep by step from payment to mailbox: send your logo, offer and contact details, approve a free proof, then we print and mail to 2,500 homes.
How It Works How Mail Routes Are Chosen for Single-Family, Owner-Occupied HomesHow each Community Postcard edition picks USPS carrier routes focused on single-family, owner-occupied homes, adding up to 2,500 homes.
How It Works How to Track a Postcard Ad With QR Codes and Trackable OffersSimple ways to see what your postcard ad brings in: a QR code on every ad, a unique offer code, and a habit of asking callers where they heard of you.
Is It a Fit? Is a Shared Postcard a Good Fit for Your Business?A quick self-check: who gets the most from a co-op postcard in Draper, Sandy and Cottonwood Heights, and when solo mail or digital fits better.
Planning One Edition or a 3-Run Pack: How Often Should You Mail?Single edition or the same spot in three mailings? How repeat exposure builds recognition and keeps your category held, with the $649 3-run pack explained.
Explainer What Is a Co-op Mailer? How a Shared Postcard WorksHow a shared postcard works: up to 16 local businesses split print and postage, with only one business per category on each card.
Common Concern Will Your Ad Get Noticed on a Card With 16 Businesses?The 'lost in the crowd' worry, answered plainly: no competitors on the card, an oversized format, a strong offer and QR code, plus double and anchor spots.
Community Boards
See BoardsWhy board ads run a full year, how the $60 per month option spreads the cost, and how your category stays yours for the whole term.
Comparison Printed Community Boards vs Indoor Digital ScreensAlways-visible print or rotating screen ads? Compare visibility, category exclusivity and QR lead paths for indoor advertising in Salt Lake County.
Cost Guide Restaurant Board Advertising Cost in Utah: Yearly vs MonthlyA Community Board spot is $600 per year or $60 per month, with design, QR code, printing, install and upkeep included. Compare the two options.
What to Expect What Happens After You Claim a Board SpotFrom claim to live board: category check, free ad design with QR code, your approval, then placement as host locations sign on.
Explainer What Is Community Board Advertising?A printed advertising board inside busy local restaurants and businesses, seen by customers every day. How it works and how QR codes turn views into leads.
Is It a Fit? Which Local Businesses Get the Most From Restaurant Board Ads?Who gets the most from a board ad in Taylorsville, West Jordan and nearby cities: local service businesses that want repeat, everyday visibility.
Direct Mail and EDDM
See Direct MailEvery-door saturation mail or named-recipient list mail? Compare reach, cost drivers and fit for neighborhood service businesses.
How It Works Planning a Solo EDDM Campaign: Routes, Design, Print and MailA step-by-step plan for your own EDDM postcard: pick routes, design the piece and offer, print, and drop off with USPS. Request a quote.
Explainer What Is EDDM? Every Door Direct Mail Explained for Local BusinessesUSPS Every Door Direct Mail delivers to every address on a route without a mailing list. How it works, flat-size rules, and when it fits a local business.
Printing
Business cards, door hangers, car magnets, yard signs, flyers and more.
Business Cards
See Business CardsCard weight, matte versus gloss and other finishes explained, with the tradeoffs for a local service business. Options are confirmed at quote.
How It Works What to Put on a Business Card for a Local Service BusinessA simple checklist for a local service business card: name, phone, service area, website, an optional Google review QR code, and readable type.
Door Hangers
See Door HangersHand delivery or the mailbox? Compare labor, postage and street-level targeting, and see when a shared Community Postcard is the simpler choice.
Common Concern Where You Can and Can't Hang Door Hangers (Never the Mailbox)Door hangers go on doors, never in or on mailboxes, which federal law reserves for postage-paid mail. Plus no-soliciting signs and local rules.
Car Magnets
See Car MagnetsYard Signs
See Yard SignsDigital Marketing
Websites, missed-call text-back, reviews, local SEO and Google ads.
The Spotlight System
See Spotlight SystemOne bundle with one contact, or a web designer, SEO firm and software subscriptions on their own? Compare setup speed, contacts and monthly cost.
What to Expect From Demo Call to Launch: What Happens in the 7 to 10 Day BuildA 20-minute demo call, a 7 to 10 day build, then a 25-minute launch call. What happens at each step and what we need from you.
Is It a Fit? Is the Spotlight System Right for an Owner-Operated Business?Signs it fits: you miss calls on jobs, have few reviews, or your website is weak or missing. And when the Growth plan fits better.
How It Works One Inbox for Calls, Texts, Web Chat and Social Messages: How It WorksCalls, texts, web chat and social messages land in one place with a business phone number, so you reply from one app instead of five.
Choosing Spotlight, Growth or Dominate: Which Plan Fits Your Business?Spotlight $249/mo, Growth from $449/mo, Dominate from $949/mo. See what each adds and which fits your business today.
Explainer What Is an All-in-One Marketing System for a Local Business?A website, lead capture, follow-up texts and review requests working in one place. What an all-in-one system includes and why it suits small teams.
Local SEO
See Local SEOThe monthly work behind local SEO: consistent citations, local content, backlinks, Google Business Profile posts and a monthly report.
Comparison Local SEO vs Google Ads: Which Should a Local Business Start With?Speed versus compounding results: compare local SEO and Google Ads, ongoing spend, and when Growth or Dominate fits.
Explainer What Is Local SEO for a Service-Area Business?How businesses without a storefront rank on Google: Map Pack basics, hidden-address profiles, service-area pages and reviews.
Missed-Call Text-Back
See Missed-Call Text-BackMiss a call and the caller gets an automatic text right away, so the conversation keeps going. How it works, with a sample message.
Comparison Missed-Call Text-Back vs Voicemail vs an Answering ServiceThree ways to handle calls you can't take. Compare response speed, callers who prefer text, and whether the cost is included or separate.
Review Requests
See Review RequestsAfter each job, customers get a text and email with a one-tap link to your review page, plus a reminder. Here's how the workflow runs.
Common Concern Why We Ask Every Customer for a Review and Never Filter NegativesGoogle's policies bar selectively asking only happy customers for reviews. Why we ask everyone, and how to reply well to a negative review.
Google Business Profile Setup
See Google Business ProfileFor home-based and mobile businesses: set a service area, hide your address, list the cities you serve and get through verification.
Explainer What Google Business Profile Optimization IncludesWhat a fully optimized profile has: the right categories, services, description, photos, hours and a review link. Setup is $199 one time.
Google Ads and PPC
See Google AdsManagement fees and ad spend are two separate costs. Dominate starts from $949 per month with ad spend paid directly. What drives your budget.
Scenario Why Google Ads Should Send Clicks to a Landing Page, Not Your HomepageWhy paid clicks belong on a focused landing page: message match, one call to action and click-to-call. Landing pages are part of Dominate.
Local Services Ads
See Local Services AdsPay-per-lead vs pay-per-click: compare placement, billing, eligible trades, and when running both makes sense.
What to Expect Setting Up Local Services Ads: Verification and Screening StepsWhat to expect from Google's checks: business and license verification where required, insurance documents and profile review. Timing varies.
Talk to Tyler Directly
Call (385) 360-1966, Monday to Friday, 9am to 5pm, or send a message.